Branding for ALLEGRAMODA and web development of the web portal about fashion news allegramoda.com, designed its visual identity and materialized it into digital communication channels (newsletters, digital flyers, social networks) and printed stationery.
Search engine optimization.
Evaluated and defined with the client:
- Communication strategies, concerning audience, sources and contexts
- Taxonomy and content creation parameters
- Publication rhythm (website and newsletters).
- Social media strategies, establishing rhythm, tone and style for publication and also defining interaction with readers.
Established forms and schedules for digital material flow with clients.
Technologies used:
CSS, PHP, CSS
Wordpress